We don’t need to tell you how important your website is to your brand, your customer experience, and your ability to interact with your target audience. It’s not about your website looking cool – it needs to look on-brand, work smoothly, and allow users to easily find what they’re looking for. It needs to load quickly, be search-engine friendly, simple for your team to update, and be responsive to whatever kind of device users are viewing from. You need a blog that gives you a voice to position yourselves as leaders in your industry and engage with your target audience.
Step 1: Research
The first step is we need to thoroughly understand your business, your business goals, your customers and their expectations and behavior, and how your website factors into all of it. We’ll also look at the competitive landscape to establish context and benchmarks for how your site should function and then improve on that. This stage will give us the foundation for moving forward with just the right recommendations for the design and development of your new responsive website.
Step 2: Design
Once we’re armed with this information, we’ll set to work sketching out interface layouts for 3-5 different views, including the home page, sub page, the blog template, and any additional templates needed. Wireframes look like simple skeletons of your website without the visual polish of the finished design, allowing us to experiment and iterate on solutions quickly so that we have a good sense of how content should be laid out across different screen sizes.
Next we’ll design high-fidelity comps that show what the final designs will look like on desktop, tablet, and smart-phone screen sizes, providing up to two rounds of revisions on the design.
We recommend having all of your content ready by this stage which will inform the design and make it faster to load the initial content on the development server so content doesn’t hold back the launch. If you won’t be able to provide professionally written content by this stage we recommend having our in-house copywriter create the content for you.
Step 3: Development
Next we’ll set to work making your design a reality by building the site using standards-based technology. We’ll build the front-end templates in HTML5, CSS, and use JQuery for simple behavior and effects like animations and form validation.
We recommend WordPress as your content management system (CMS) so you can update the content yourself. WordPress is the most popular open-source CMS in the world and has thousands of developers constantly improving it and contributing plugins to extend it’s functionality.
We’ll install WordPress on your server, set up the admin panel for you and then create a custom WordPress theme that will mirror the design we created for you.
Step 4: Testing
We’ll test the website in a variety of browsers, including Safari, Chrome, Firefox and Internet Explorer 9. We’ll also test the responsive design on iPhone and Android devices. We’ll test the functionality of the site to ensure there are no errors or broken links and then hand it over to you for review on a test server.
You’ll have two rounds of minor revisions or tweaks to the sites, and then we’ll launch.
Step 5: Launch
Once you’ve tested the website and are happy with its functionality, we’ll make your new custom built WordPress website live on your domain. Launch time!
MY COMPANY IS LOCAL, WE DON’T NEED A WEBSITE.
Yes you do! Websites help establish credibility. Did you know that 81% of people conduct online research before choosing where to spend money? If your business is lacking an online presence than your business will suffer.
BUT WE HAVE A WEBSITE AND IT HAS NOT HELPED OUR BUSINESS.
Here’s why, many small and medium size businesses simply throw a website together without a plan. A poor website can be equally as devastating as not having a website at all. Without a clear direction, a website can confuse and irritate potential leads resulting in a drop in sales for your company.
WHY CHOOSE KEYSTONE?
Keystone has the knowledge and understanding of not only the technologies to make your website look professional, but also the strategies that will keep leads on your site long enough to make the sale. We work tirelessly with our developers to make sure your company is properly represented.